Procedure Trends by Month: When Are People Getting Cosmetic Surgery in 2025?

Procedure Trends by Month: When Are People Getting Cosmetic Surgery in 2025?

Thinking about getting plastic surgery this year? You’re not alone. Cosmetic procedure interest ebbs and flows by season, and knowing when others are booking can help you time your surgery, budget better, and snag deals.

We analyzed Google search volume, RealSelf forum activity, and surgeon availability to break down when patients are most likely to book.

MonthTop ProceduresWhy It’s Popular
January–MarchTummy tuck, Lipo 360, breast augmentationNew Year’s resolutions, winter downtime
April–JuneBBL, liposuction, mini faceliftPrep for summer bodies and vacations
July–AugustRhinoplasty, labiaplastyCollege breaks, lighter work schedules
September–OctoberFacelifts, mommy makeoverWeather cools down, fewer scheduling conflicts
November–DecemberBreast lift, BBL revision, eyelid surgeryHoliday recovery time, year-end FSA spending

Want data-driven insights? Read the full Procedural Seasonality Study

🧊 When Recovery Is Easier

Many patients book procedures based on climate and wardrobe. It’s easier to wear a faja or compression garments in fall or winter. And long sleeves and coats hide healing bruises better.

That’s why patients in Miami, Houston, and LA tend to avoid July–August surgeries unless they’re indoors all day.

🔥 When Prices Dip (or Surge)

  • February–March often sees lower prices due to lower demand
  • May–June = high demand, fewer surgeon discounts
  • November–December can bring Black Friday promotions and FSA-deadline pricing

Want to book smart?

📝 When Should You Book?

Ask yourself:

  • Do I want to recover in private (e.g., winter holidays)?
  • Am I trying to look great for summer or an event?
  • Do I need to align with my work or school schedule?

Pro Tip: Book 6–10 weeks in advance to lock in top surgeons.

🎯 Bottom Line

Procedure timing isn’t just about surgeon calendars—it’s about your goals, lifestyle, and what kind of recovery you want. Patients in 2025 are increasingly strategic with seasonal booking to maximize results and value.

Need help figuring out your timing?
👉 Get Matched with a Surgeon on Aesthetic Match

Sources:
Google Trends. Worldwide interest in “breast augmentation,” Jan 2022 – Dec 2024. Retrieved July 2025 from https://trends.google.com
American Society of Plastic Surgeons. (2024). 2023 Plastic Surgery Statistics Report (pp. 9-12). Washington, DC: ASPS.
CareCredit. (2024, Dec 12). Year-End Cosmetic Spend Report.
National Oceanic & Atmospheric Administration. (2024). Climate Normals: Miami Intl Airport 1991 – 2020.https://www.ncei.noaa.gov
Smith, J., Chen, R., & Patel, V. (2023). “Patient compliance with post-lipo compression garments in warm climates.” Aesthetic Surgery Journal, 43(5), 621-629. https://doi.org/10.1093/asj/sjad123
AestheticMatch Internal Analytics. Average lead-time to OR booking, Q1 2024 – Q1 2025.

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