Where BBL Demand Is Rising Fastest on the East Coast (2025 Trends)

If you’ve been considering a Brazilian Butt Lift (BBL), you’re not alone. A new study from AestheticMatch’s Health Analytics Division shows that interest in BBL surgery is growing—not just in popular hubs like Miami, but also in rising markets like Boston and Washington D.C.

The research, based on Google Keyword Planner data from August 2023 to July 2025, tracked search volume in six major East Coast cities: New York, Miami, Boston, Philadelphia, Washington D.C., and Toronto. It looked at search terms like “BBL cost,” “safe BBL,” and “best BBL surgeon Miami” to analyze consumer interest.

Key Insights from the Study

• New York leads in total BBL searches, with over 25,000 per month.
• Miami follows closely, continuing its reputation as the go-to city for butt augmentation.
• Boston had the fastest growth in search demand (+7.3%), especially for terms like “Brazilian butt lift Boston.”
• Washington D.C. and Philadelphia also showed strong year-over-year increases.

One of the most searched terms across all cities was BBL cost, signaling that patients are doing their research before making a decision. This aligns with broader plastic surgery trends in 2025, where transparency, safety, and surgeon reputation are top priorities.

What This Means for You

If you’re looking for the best BBL surgeon in Miami or any other East Coast city, this study gives you a snapshot of where interest—and likely expertise—is growing. High search volume often points to more established clinics, while fast growth may signal a newer market with rising provider options.

Patients are also becoming more safety-focused. Terms like “safe BBL” and “BBL recovery time” are climbing in search popularity, showing that consumers want more than just aesthetic results—they want peace of mind.

Read the Full Study here

Brazilian Butt Lift Demand Trends: A Descriptive Study Across Major East Coast North American Cities

This research study examines consumer interest in Brazilian Butt Lift (BBL) surgery across six major East Coast North American cities: New York, Miami, Boston, Philadelphia, Washington D.C., and Toronto. Using data from Google Keyword Planner between August 2023 and July 2025, the report tracks trends in search volume and year-over-year growth for BBL-related keywords, including “safe BBL,” “BBL cost + city,” and “best BBL surgeon near me.” New York and Miami continue to dominate in overall search volume, reflecting their long-standing reputation in the cosmetic surgery space. However, cities like Boston (+7.3%) and Washington D.C. (+6.5%) showed the fastest growth in consumer interest—indicating a shift toward emerging BBL markets and growing awareness around BBL safety and procedure outcomes. This descriptive trend analysis is designed to help plastic surgeons, clinics, and marketers align content strategies with real-time consumer behavior. The findings also support patient education efforts by identifying where demand for butt augmentation surgery is accelerating. Keywords: Brazilian Butt Lift trends, East Coast BBL demand, safe BBL, butt augmentation, BBL cost by city, BBL search analysis, plastic surgery marketing

Zenodo

Compare surgeons and learn more at Aesthetic Match.com